Why

“Cool and Tough” is far more than a phrase.

First and foremost, Cool and Tough is a way of life. Traditionally, the phrase Cool and Tough can describe pretty much any noun, pronoun, adjective, verb, gerund, past imperfect participle, or any other grammatical concept that I don’t understand.

Obviously, Cool and Tough consists of two primary components.

Cool, in this context, means that a person does the right thing. I mean think about it: people who are “cool” in normal society wear the “right” clothes and use the “right” slang. Cool and Tough people do whatever is right—for them. They don’t necessarily look to Abercrombie and Fitch to find the “right” way of dressing; however, that doesn’t mean they can’t shop there. Actually though, being cool goes far beneath clothes and into someone’s soul. You can’t make someone cool, and you can’t make someone uncool. Being cool is all about being yourself.

It is important to note though, sometimes being yourself is not cool—that is, being yourself is not cool if you are simply an uncool person. If you somehow can’t put yourself together right, you cannot be cool.

Tough means that you are cool no matter how hard it might appear. Sure, running Ironman Triathlons is tough; however, finishing one doesn’t make you cool. Now, a Cool and Tough person might not say that completing the triathlon was tough, but that’s just because they are so cool its only natural for them to complete triathlons. Thus, the appearance of toughness makes them Cool and Tough.

Can you be tough and not cool? Absolutely. Hence, the importance of being both cool AND tough.

This is what Cool and Tough is. As this blog develops, expect that this description will grow with it. Now, can you expect a definition of Cool and Tough? I think not…stand by to stand by.

Rock on.